- International Rescue Committee staff distributes medicine to children in Uganda
A version of this post was originally published on March 9, 2012
Theory: (noun) a particular conception or view of something to be done or of the method of doing it; a system of rules or principles.
Action: (noun) the process or state of acting or being active; something being done or performed, and act or deed; an act that one consciously wills that may be characterized by physical or mental activity
Yesterday morning, I woke up to a phenomenon. My entire twitter timeline was flooded with #KONY2012, which I initially thought meant King of New York. When I finally reached a desktop computer, I got the chance to see what all the fuss was about. Joseph Kony, leader of the Lord’s Resistance Army (LRA) – which was based in Uganda some years ago – is the subject of the latest documentary by Jason Russell, co-founder of Invisible Children. Through genius viral social media marketing, the short video went from having 30 hits on Monday, to over 36 million views by Thursday afternoon. The point of the film, according to Russell, is to make Joseph Kony “famous” the same way celebrities are famous. He hopes that in doing this, he’ll garner the attention of the International Courts and bring Kony to justice. The video, which is roughly 30 minutes long and quite emotional, focuses on the story of Jacob. As a young Ugandan boy, Jacob was captured by the LRA and forced to fight for Joseph Kony’s vaguely Christian agenda to maintain control in Uganda. The Kony 2012 Campaign relies on our emotions to generate sympathy for these young children. It’s important to take a critical look at these tactics.
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