The Right Kind of Black-Owned Business

Image courtesy of

Image courtesy of

The holidays are right around the corner, and ’tis the season to shop, consciously. I spent the last four years in the  historic city of Durham, North Carolina, where I had the opportunity to work with an amazing group of visionaries. Three young, African American men met at North Carolina Central University, the first liberal arts college founded for African Americans, and shared hopes of creating a future that benefits us all and not just a privileged few. They founded LifE KiT Lifestyle Co., a socially progressive lifestyle brand headquartered in Durham. Love, energy, knowledge and time are the governing principles that guide the work they do. The company specializes in the manufacturing, distribution and advertising of accessories, apparel and other lifestyle items consistent with the company’s core values. The most notable program within LifE KiT is the Stay Humble Campaign, a subtle yet timeless reminder that it’s often the simple things that inspire and what we take for granted usually matters the most. The Stay Humble campaign has regularly partnered with local grassroots organizations to promote social change, including Genesis Home. Genesis Home is a local nonprofit that works to end homelessness. My time spent working with LifE KiT was an unforgettable experience that I will cherish forever. The long nights in the lab never felt like work. We created magic. Every bead, string and packaged shirt resembled a piece of hope sent out into the world. To find out more and support LifE KiT’s work follow them on Twitter or like them on Facebook.

by Ebony Wiggins

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